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CONTACT US FILTERS Topics Agency Creative Data Science & Analytics Innovation Lab Marketing Automation & CRM Media Strategy Capabilities about-us Agency Awards B2B b2b-solutions Brand Engagement Brand Strategy brand-awareness Business Intelligence business-intelligence Careers Challenger Brand communications Consumer Insights Content Strategy content-marketing content-strategy creative crm-marketing-automation Culture Data Analytics Data Management Data Modeling influencer-marketing Influencers marketing-intelligence-solutions marketing-strategy media Media Planning media/retail-media News ott Paid Social paid-social-media Performance Marketing programmatic-display public-relations Research SEM SEO Social Media social-media strategy Technology web-ux-development What Does the U.S. TikTok Ban Mean for Marketers? What Brands Should Know May 9, 2024 Your brand has built a strong and effective presence on TikTok, for both organic and paid campaigns. The influencers you work with are building their communities on the platform. And your website data shows growing traffic from TikTok as people use it instead of Google to search for information. But a new federal law President Read more… Video spot for WesBanco wins Silver ADDY Award May 7, 2024 A video spot for Brunner client WesBanco won a Silver ADDY Award in the 2023-2024 Pittsburgh American Advertising Awards competition. The Let’s Talk” campaign received the award in the Film, Video & Sound category. The 0:30 spot highlights the importance of retirement savings, especially for younger adults. The ADDY win celebrates the Brunner team’s Read more… Brunner, HIRI Partner to Offer Marketing, Industry Solutions April 23, 2024 Home Improvement Research Institute Picks Brunner for New Strategic Partner Program Navigating the ups and (unfortunate) downs of the home and building products industry is part of our DNA here at Brunner. We keep our finger on the pulse of trends and shifting conditions, particularly since the start of the COVID-19 pandemic, to help our Read more… about-us Brunner’s SEM Team Maintains Google Premier Partner Status for 2024, Continues Delivering Big for Clients April 19, 2024 When Brunner welcomes you as a new client for search engine marketing, our first step is analyzing what you already have under the SEM hood. That means our SEM team members use their expertise to evaluate how your accounts are set up — and most importantly — how they are performing. The goal is ensuring Read more… Agency media SEM Lenten Campaign Celebrates Return of LaRosa’s Beloved Menu Items April 11, 2024 Overview: The team at LaRosa’s Pizzeria takes pride in serving up a family-friendly menu that offers something for everyone, including beloved seasonal items such as their tuna hoagy, tuna salad plate, beer battered fish hoagy, and fried fish dinner. (Hungry yet?) Campaign objective: LaRosa’s wanted to build awareness of meatless menu options available during Lent in Read more… Combatting Programmatic Ad Fraud: A Success Story Using FouAnalytics March 20, 2024 If your brand is running programmatic advertising campaigns, you’re right to worry that your media dollars are being wasted due to fraudulent activity like bots and made-for-advertising websites. In a 2023 study, the Association of National Advertisers found that out of $88 billion spent in open web advertising, a staggering $22 billion is wasteful or Read more… media IBS 2024: Latest Home Buyer Trends Can Help Shape Marketing for Brands March 18, 2024 Would you be surprised to know today’s home buyers prefer exterior walls made of concrete or steel over traditional wood framing? Or that laundry rooms and home offices are now among the top features that influence a home buyer to pick home A over home B? Those findings and much more are packed into the Read more… To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing March 1, 2024 If you lead marketing at a B2B company, how do you describe your customers? Do you list off the businesses that purchase what you sell? Or do you talk about Joshua, Jessica, and Javon — the people who buy from you? In today’s rapidly changing marketplace, your B2B customers are not your parents’ customers. Increasingly, Read more… marketing-strategy Navigating the Pitfalls of Google’s Performance Max for Online Advertising February 28, 2024 Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. More than two years later, reviews are mixed. At Brunner, we manage paid search engine marketing (SEM) for clients of all types with significant monthly spends. We’ve seen strong Read more… SEM Creative Campaigns for Church’s Texas Chicken and Goodwill of North Georgia Bring Home 4 Atlanta ADDY Awards February 27, 2024 Creative campaigns for two Brunner clients — Church’s Texas Chicken and Goodwill of North Georgia — won Gold and Silver ADDY Awards at the Atlanta Ad Club’s American Advertising Awards Gala on Feb. 22. Gold ADDYs recognize the highest level of creative excellence, and Silver ADDYs honor work that’s considered outstanding. This year’s competition received Read more… creative 7 Website Lessons Learned from Switching to ‘Headless’ CMS February 23, 2024 Headless Content Management Systems Offer Endless Freedom for Website Design, Tech Decisions Last year, Brunner embarked on a brand refresh — new messaging, new visual design, new language. Most importantly for me, the brand refresh meant we needed a new company website. As Brunner’s chief digital officer, I’m responsible for our agency’s site as well Read more… web-ux-development Meet Patrick Culhane, Brunner’s New VP of Brand Strategy and All-around Brand Enthusiast February 13, 2024 Every company should be able to say clearly who they are, what they do, and how their products or services help customers. For Brunner clients, those answers are foundational to their brand strategy, which supports everything else we do for them. To lead Brunner’s brand services, Brunner has promoted Patrick Culhane to vice president of Read more… marketing-strategy What is Retail Media Advertising and Is it a Fit for My Brand? January 5, 2024 You’re on amazon.com, checking the product page for one of your brand’s best-selling items. Then you spot it — a competitor’s ad for a similar item, complete with a discount code and free shipping. Exactly how did a rival brand get its ad and special offer in front of an Amazon shopper looking at your Read more… media media/retail-media Masters of Marketing 2023: How a Single Customer Insight Helped Crayola Expand its Brand Focus December 20, 2023 Using data and research can uncover customer insights that can drive growth and change how you see your business A true customer insight can transform your brand. Just ask Victoria Lozano. She’s executive vice president of marketing at Crayola, a brand whose products have long been considered to be for kids. Lozano shared the story Read more… marketing-strategy Video Spots for Lehigh Valley Health Network Build On ‘Your Health Deserves a Partner’ Positioning December 14, 2023 In response to increasing competition, two charming videos highlight LVHN’s longstanding commitment to kids’ healthcare Overview: In early 2023, Lehigh Valley Health Network wanted to solidify its brand awareness due to growing competition for children’s health care in its service area, a 10-county region in eastern Pennsylvania. The Brunner team developed two video spots, one Read more… creative Video Spots For YellaWood, Cold-EEZE Win Prestigious Graphis Awards December 12, 2023 Video spots for two Brunner clients — YellaWood and Vespyr — have won Graphis Advertising Awards 2024,...